LEVEL UP YOUR GAME!
PABLO CALVO - ANALYTICS & PERFORMANCE MARKETING
Putting your brand on the digital spotlight and getting you more bang for your marketing buck through analytics
SOME OF THE GAMES I WORKED ON
DATA WRANGLING & CLEANING
It is paramount to work with clean, normalised datasets in order to perform an accurate analysis. With different automation methods, I will prepare and process your data so it's ready to be utilised.
Knowing what happens under the hood is paramount to boost ROI. I use Python, SQL and spreadsheets to crunch numbers, finding opportunities and scoring big.
Raw numbers don't tell a story. By using visualisation tools like Looker or Tableau, we can create a compelling narrative and provide actionable insights on how to improve our user funnel.
Coordinating with internal and external teams, such as Game Teams, Artists, wider Marketing or even First & Third Party partners is key to create and improve your new products and features
PM is a powerful, scalable method to grow your business or product. We can operate on both social and ad networks to reach your goals, optimising towards higher returns along the way.
SEO and ASO are important cornerstones of a successful growth. Through scientific method, I strive to find the best performing setup for your listings to enhance CVR and ITI.
DID YOU HAVE A LOOK AT MY PORTFOLIO?
Discover some of my personal data projects, including some of my favourite videogames and a deep analysis on the Magic The Gathering market
I believe in the importance of giving back and getting involved. We can contribute and take part in the solution of game-changing causes – scientific and medical research (ie. finding the cure to cancer, which kills nearly 10 million people worldwide every year), education, natural preservation and mental health.
Below you will find some of the charities I support. I am forever grateful for their hard work and how they are making our World a better place to live ♥️
IF YOU WANT TO KNOW MORE ABOUT ME...
Click on this button to visit my CV and learn about my professional journey – from Blizzard Entertainment in Paris, France to PlayStation in London, UK! 🎮